<iframe src="//www.googletagmanager.com/ns.html?id=GTM-WXXNF2" height="0" width="0" style="display:none;visibility:hidden">

Connected Customer Experience

ICYMI – Webinar: Enabling Service Technicians to Deliver Better Customer Experience

Author Natalie Kass on Apr-8-2019

In last week’s webinar, Enabling Service Technicians to Deliver Better Customer Experience, our viewers learned how to equip service technicians with the tools they need to enhance customer experience (CX). Viewers also got an inside look at Mize’s connected CX solution which demonstrated key applications of the Mize software.

Our speakers included Michael Blumberg, CMO of Mize, and Andrew Thomas, Product Manager of Mize. Blumberg led us through reasons why field service companies should focus on enhancing their customers’ experience while also providing solutions that, once implemented, would enable service technicians to perform their work more efficiently. Then, Thomas walked through an end-to-end process for service requests in Mize, including a first look at Customer, Administrator, and Technician portals.

Watch Webinar recording

Read More

Comparing Leaders & Laggards in Customer Experience Management

Author Bruce Burke on Apr-30-2014

Harvard Business Review Analytic Services recently released a report entitled Lessons from the Leading Edge of Customer Experience Management.

Read More

Systems of Engagement Vs. Systems of Record

Author Bruce Burke on Mar-27-2014

Think of almost any brand, and then search your favorite social network to find their name. You’ll easily find them; they’re posting content and information - engaging consumers, in hopes of winning more customers.

Read More

Mapping the Customer Journey For CEM Success

Author Bruce Burke on Feb-18-2014

A customer journey map is a very simple idea: it's a diagram that illustrates the steps your customer(s) go through in engaging with your organization, whether it is a product, an online experience, retail experience, a service, or any combination thereof.

Read More

Webinar: Winning Strategies in Customer Experience Management

Author Erin Nelson on Jan-30-2014

Nowadays, people trust recommendations from their friends far more than those they receive from third-party sources. The reach and speed of a single recommendation, particularly when expressed through social media channels, can be either immensely damaging or promotional for a brand.

Read More

Perspective | Providing Value, Helping Consumers to Gain Customers

Author Bruce Burke on Apr-29-2013

In February of this year the Harvard Business Review Blog Network published an article penned by Joe McCambley entitled Stop Selling Ads and Do Something Useful.  The article focused on how brands need to create experiences for customers rather than creating ads.  

Read More
            All posts

Subscribe via E-mail

Latest Posts

Posts by category

see all

Follow Me