This blog post was written by Robbie Kellman Baxter, founder of Peninsula Strategies, LLC, and a bestselling author. She is an expert on membership and subscription-based business models. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Oracle, Electronic Arts, and eBay.
“Back-end is the new front-end.” Georg Richter, CEO of OceanX
If you’re thinking of expanding your offering to include ongoing services, such as data analytics, support, or scanned data billed on a subscription basis, or even if you’re thinking of moving to an “as-a-service” model for your entire business, forgoing selling equipment altogether, make sure that you have the right technology to support it. Consumers have become more sophisticated about how subscription services should be delivered and base their expectations on their experiences with subscription leaders like Amazon Prime, Netflix and Spotify.