This guest blog was written by Ted Fellowes, President of Fellowes Research.
Parts eCommerce is the fastest growing segment of fixed operations (a.k.a., ‘aftersales’ and ‘aftermarket’) – it’s projected to reach $6.5 billion in revenue – for U.S. car dealers in 2020. Parts eCommerce is also evolving and innovating rapidly – and faster than in other sectors. Mastery of parts eCommerce is challenging and starts with understanding the distinct market segments and solution types. Success also requires deep understanding of OEM data and technical documentation. Fortunately, success has its rewards: parts eCommerce represents the best opportunity to promote and profitably sustain – even grow – dealer parts sales – in part through powerful capabilities that parts eCommerce best facilitates.