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Connected Customer Experience

Highlights from Webinar- Benchmarks to Optimize & Maximize Service Contract Sales

Author Michael R Blumberg on May-25-2020

Last week, Mize hosted a webinar titled “Benchmarks to Optimize & Maximize Service Contract Sales”.  The webinar presented the results of  study conducted among service executives and warranty professionals who are involved in marketing and selling service contracts and extended warranty (SC/EW) programs. Representatives of 96 companies participated, providing an elusive look into how they’re configuring their contracts, sales and marketing approaches, results realized and planning for future expansion of this customer-connecting, revenue-generating profit center.

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