You can now build and create your own crowd to market and sell to without paying the media gate keepers. The social media networks are at our disposal and with the right strategies and or software; we can create brand alertness and access to influencers and decision makers in boardrooms across the world at any time or any place.
The freedom to take control of your own marketing comes at a cost. That cost is your time. To be effective, it requires using multiple networks, constant content creation and monitoring and managing. It is something that cannot be done in a day or even a year, it is continuous in order for it to be effective.