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Connected Customer Experience

How to Build a Forever Transaction with Every Customer

Author Tim Nissen on Jun-10-2020

It’s every manufacturer’s challenge: how to build a forever transaction with every customer you’ll ever have.

Initial product sales are your primary focus, and rightly so – they provide immediate net new revenue, cash flow and market share growth. Though when you turn a single-event sale into a subscription model, the revenue scope shifts to an ongoing relationship, facilitating a forever transaction, and often a customer for life.

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Why Servitization Practices are Moving from a Product Focus to a Service-First Model

Author Tim Nissen on Jun-3-2020

Seemingly every company touts a customer-first focus. Though for manufacturers, an accurate admission is that their concentration is squarely on their products. It’s a common trap: manufacturers have people and processed that primarily think from the product vantage, with systems and technology infrastructure that keeps this mindset prominent.

Is this a profitable way forward?

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Highlights from Webinar- Benchmarks to Optimize & Maximize Service Contract Sales

Author Michael R Blumberg on May-25-2020

Last week, Mize hosted a webinar titled “Benchmarks to Optimize & Maximize Service Contract Sales”.  The webinar presented the results of  study conducted among service executives and warranty professionals who are involved in marketing and selling service contracts and extended warranty (SC/EW) programs. Representatives of 96 companies participated, providing an elusive look into how they’re configuring their contracts, sales and marketing approaches, results realized and planning for future expansion of this customer-connecting, revenue-generating profit center.

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What to expect at the Extended Warranty and Service Contracts Innovations 2017 Conference?

Author Eric Marlan on Sep-13-2017

Most people may not get excited about Service Contracts, but Warranty Week estimates that Service Contract industry generates at least $42 Billion revenue annually. The Service Contracts Industry Council (SCIC) estimates that over 250 Million contracts are sold annually.

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