Think of almost any brand, and then search your favorite social network to find their name. You’ll easily find them; they’re posting content and information - engaging consumers, in hopes of winning more customers.
In February of this year the Harvard Business Review Blog Network published an article penned by Joe McCambley entitled Stop Selling Ads and Do Something Useful. The article focused on how brands need to create experiences for customers rather than creating ads.
Webinar: Thursday April 11, 2013 | 1:00 EST
We’ve been hard at work on the upcoming mize sponsored Webinar. It’s centered around engaging today’s mobile and social consumers. Our lead presenter is Dr. Phillip E. Hendrix, Ph.D., who is both the founder and director of the research advisory firm The Institute for Mobile Marketing Research (immr).
When today's smarter consumers are in the market for something new — a 3D TV, a sweet DSLR camera, or a reliable microwave oven they turn to their trusty smartphone, knowing there's a wealth of knowledge and information to be had.
Gartner in its latest findings said that the public cloud market is forecast to grow by more than 18 percent worldwide in 2013, amounting to $131 billion, up from $111 billion in 2012.
Traditional Media Consumption Lessened
Today’s social, mobile consumers interface less and less with traditional media delivery channels. Smartphone apps have already surpassed the web when it comes to consumer time-spent, and are second only to time spent watching TV. In December of 2012 users consumed an average of 127 minutes a day engaged with mobile apps. That’s a 33% increase over 2011 during which consumers expended 94 minutes daily. In comparison, television viewing habits accounted for a scant 70 minutes in 2012 – barely more than an hour a day. How much will lower will these numbers decline in the years to come?