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Connected Customer Experience

Building an OEM Recurring Revenue Stream with Customers

Author Tim Nissen on Aug-5-2020

Generating a recurring revenue stream with customers is critical business objectives facing Durable Equipment Manufactures today. The key: building a forever transaction with every customer you have.

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How to Build a Forever Transaction with Every Customer

Author Tim Nissen on Jun-10-2020

It’s every manufacturer’s challenge: how to build a forever transaction with every customer you’ll ever have.

Initial product sales are your primary focus, and rightly so – they provide immediate net new revenue, cash flow and market share growth. Though when you turn a single-event sale into a subscription model, the revenue scope shifts to an ongoing relationship, facilitating a forever transaction, and often a customer for life.

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The Membership Economy Is Disrupting Manufacturing. Is Your Company Ready?

Author Robbie Kellman Baxter on Mar-30-2020

This blog post was written by Robbie Kellman Baxter, founder of Peninsula Strategies, LLC, and a bestselling author.  She is an expert on membership and subscription-based business models. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Oracle, Electronic Arts, and eBay.

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