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Connected Customer Experience

The Internet of Things: Product Clouds Connect Consumers

Author Bruce Burke on Jun-7-2013

An astounding 150,000 people descended on Las Vegas in January of this year to attend the International CES Show. Over 3,000 vendors rolled out their latest products for the consumer electronics marketplace.

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Perspective | Providing Value, Helping Consumers to Gain Customers

Author Bruce Burke on Apr-29-2013

In February of this year the Harvard Business Review Blog Network published an article penned by Joe McCambley entitled Stop Selling Ads and Do Something Useful.  The article focused on how brands need to create experiences for customers rather than creating ads.  

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Perspective | Engaging Mobile and Social Consumers

Author Bruce Burke on Mar-29-2013

Webinar: Thursday April 11, 2013 | 1:00 EST

We’ve been hard at work on the upcoming mize sponsored Webinar.  It’s centered around engaging today’s mobile and social consumers.  Our lead presenter is Dr. Phillip E. Hendrix, Ph.D., who is both the founder and director of the research advisory firm The Institute for Mobile Marketing Research (immr).  

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Perspective | How Social Media Influences Purchasing Decisions

Author Bruce Burke on Mar-22-2013


When today's smarter consumers are in the market for something new — a 3D TV, a sweet DSLR camera, or a reliable microwave oven they turn to their trusty smartphone, knowing there's a wealth of knowledge and information to be had.

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Fastest Way to Deliver Smarter Customer Engagement

Author Bruce Burke on Mar-7-2013

Gartner in its latest findings said that the public cloud market is forecast to grow by more than 18 percent worldwide in 2013, amounting to $131 billion, up from $111 billion in 2012.  

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