Webinar: Thursday April 11, 2013 | 1:00 EST
We’ve been hard at work on the upcoming mize sponsored Webinar. It’s centered around engaging today’s mobile and social consumers. Our lead presenter is Dr. Phillip E. Hendrix, Ph.D., who is both the founder and director of the research advisory firm The Institute for Mobile Marketing Research (immr).
Dr. Hendrix will be presenting the findings of immr’s latest research, and discussing the information contained in the recently published white paper, entitled Drive Revenue and Loyalty by Engaging Mobile and Social Consumers.
Dr. Hendrix has extensive credentials as a consultant and advisor; he has led significant engagements with numerous startups and multiple business units of Fortune 500 clients AT&T, GeoIQ, Verizon, Delta Airlines, Company.com, Sprint, UPS, Sony Ericsson, Barnes & Noble, Meridian Healthcare, American Express, U.S. Oncology, Allstate, MasterCard, United Healthcare, HP and others.
It should also be noted that Dr. Hendrix is an Analyst with GigaOm Pro and a regular contributor at leading industry conferences, including World Summit Awards, Mobilize, Structure: Data, ad:tech, iMedia Summit, Mobile-Loco, Social-Loco, Street Fight and many others.
Gain Loyalty Providing Customer Experience
“Customer experience is highly correlated to loyalty … Customer experience leaders have more than a 16 percentage point advantage over customer experience laggards in consumers’ willingness to buy more, their reluctance to switch business away, and their likelihood to recommend” reports Dr. Hendrix in the immr white paper.
“For many organizations one of the most difficult challenges involves integrating what Geoffrey Moore, a Silicon Valley based high technology consultant, calls systems of engagement with CRM and other enterprise systems of record”.
The Retail Prophet, Doug Stephens will join Dr. Hendrix for the Webinar. Mr. Stephens is one of the world’s foremost retail industry futurists. His intellectual work and thinking have influenced some of North America’s best known retailers, agencies and brands including Wal-Mart, Home Depot, Disney, Crayola, WestJet, Citibank, Razorfish and Air Miles. Mr. Stephens is the Author of a groundbreaking new book The Retail Revival: Reimagining Business for the New Age of Consumerism.
The Retail Revival examines the key seismic shifts in the market that have even companies like Wal-Mart and Procter & Gamble scrambling to cope, and explores the technologies that are transforming how, where, and even why we shop.
The Moment of Truth
The book sheds perspective on how massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry into a sea of turbulent change, leaving consumer behavior permanently altered.
“A historic power shift is taking place … when the Internet was first created companies, governments and institutions controlled the information available online” says Stephens “It’s not just about quality and timeliness of information. We’ve got a computer in our pocket when we’re standing there in the store at the moment of truth. We’ve got this power in the palm of our hands now” he adds. “This is the difference between retail now and retail in 1994”.
We’re looking forward to a lively discussion during this Webinar and hope you’ll be able to join us for the event. Mark your calendars for Thursday, April 11 at 1:00 PM EST. Registration links for the event are posted below, however make sure to register early, attendance is limited to the first 100 registrants.
The immr white paper is available to everyone to download, however attendance at the Webinar will take you beyond the white paper and bring the concepts and ideas presented to life for those participating in the event.
Win: The Retail Revival
As an added bonus we’ll be giving away some copies of Doug’s new book to those in attendance at the event.
We’d like everyone’s help in attending the event so we’ve developed a tweet and event hashtag we’d like everyone to tweet out to their social network.
Everyone who tweets the statement below will be entered in the drawing, we’ll pick names from the entrants.
Ten (10) copies of The Retail Revival will be given away using this random selection method.
Tweet this statement to your followers to be entered in the drawing
This event promises to be both insightful & innovative; we look forward to your attendance at this highly-anticipated Webinar