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Connected Customer Experience

Adam Parson

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Social Commerce: The Evolution of e-commerce

Author Adam Parson on Jan-20-2014

 Last Monday was my first day back in school after a well-deserved winter break.

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Voice of the Customer (VOC) | Acting on Feedback

Author Adam Parson on Dec-18-2013

What are your customers saying about your products? How many bad reviews does it take to deter shoppers? According to a recent study, 64% of customers surveyed said they trusted product reviews from other consumers; but between one and three bad online reviews would be enough to deter the majority (67%) of shoppers from purchasing a product or service.

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