Harvard Business Review Analytic Services recently released a report entitled Lessons from the Leading Edge of Customer Experience Management.
Connected Customer Experience
Think of almost any brand, and then search your favorite social network to find their name. You’ll easily find them; they’re posting content and information - engaging consumers, in hopes of winning more customers.
A customer journey map is a very simple idea: it's a diagram that illustrates the steps your customer(s) go through in engaging with your organization, whether it is a product, an online experience, retail experience, a service, or any combination thereof.
Nowadays, people trust recommendations from their friends far more than those they receive from third-party sources. The reach and speed of a single recommendation, particularly when expressed through social media channels, can be either immensely damaging or promotional for a brand.
In February of this year the Harvard Business Review Blog Network published an article penned by Joe McCambley entitled Stop Selling Ads and Do Something Useful. The article focused on how brands need to create experiences for customers rather than creating ads.
Webinar: Thursday April 11, 2013 | 1:00 EST
We’ve been hard at work on the upcoming mize sponsored Webinar. It’s centered around engaging today’s mobile and social consumers. Our lead presenter is Dr. Phillip E. Hendrix, Ph.D., who is both the founder and director of the research advisory firm The Institute for Mobile Marketing Research (immr).