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Connected Customer Experience

Product Registration: On-Ramp for Smarter Customer Engagement

Author Bruce Burke on May-21-2014

Product registration is one of the most often used methods for brands to connect with their customers. Registration is the first post-purchase connection that brands have with those who buy their products.

However, the number of products being registered is painfully low, compared to the number of products sold. Most brands report registration numbers around 10%, leaving 90% of purchased goods unregistered. This same 90% are unknown customers who are not receiving the benefits provided by being connected to brands.

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Beyond IoT - The Socialization of Things

Author Bruce Burke on Aug-1-2013

There has been a lot of noise in the channels lately about the Internet of Things.  Many journalists have used the term to put a handle on the concept of smart, interconnected appliances, installed in even smarter homes. 

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