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Connected Customer Experience

Mobile Marketing - Growing beyond what we all imagined

Author Nancy Defilippis on May-27-2015

Did you know “4 in every 5 smartphone users – 96 million in total – accessed content on their device in April 2015” alone. Amazon, which came in as the top retailer with an audience of 59.6 million visitors. Following Amazon were, Wal-Mart, Target and Best Buy in terms of smartphone visitors.

With nearly 96 million Americans alone, now shopping on their smartphones, this pronounced shift in behavior is simply too large for people to ignore, with the future of their business depending on how well they adapt to the new environment.”
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Mapping the Customer Journey For CEM Success

Author Bruce Burke on Feb-18-2014

A customer journey map is a very simple idea: it's a diagram that illustrates the steps your customer(s) go through in engaging with your organization, whether it is a product, an online experience, retail experience, a service, or any combination thereof.

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Webinar: Winning Strategies in Customer Experience Management

Author Erin Nelson on Jan-30-2014

Nowadays, people trust recommendations from their friends far more than those they receive from third-party sources. The reach and speed of a single recommendation, particularly when expressed through social media channels, can be either immensely damaging or promotional for a brand.

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Social Commerce: The Evolution of e-commerce

Author Adam Parson on Jan-20-2014

 Last Monday was my first day back in school after a well-deserved winter break.

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