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Connected Customer Experience

Never Underestimate the Power of Content Marketing

Author Nancy Defilippis on Apr-7-2015

Content marketing, is the creation and sharing of content in order to attract, obtain and involve your readers, and customers. As audiences began to join more niche networks and demand a higher level of interaction with brands online, creating relevant and valuable content that could be shared and consumed across multiple platforms became the number one objective for brands and businesses.

We can expect to see new content marketing trends emerge and continue to grow – creating an even more dynamic online marketplace.

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