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Connected Customer Experience

Is it time to upgrade your Warranty System?

Author Eric Marlan on Feb-13-2017

Many companies still rely on emails, spreadsheets, or custom warranty systems developed long time ago to manage warranty. These warranty systems are inefficient in managing warranty and inadequate to meet the needs of the business to reduce warranty costs and improve product quality.

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Best Practices to automate Warranty Claims processing

Author Eric Marlan on Feb-7-2017

Warranty Managers are faced with a dilemma on deciding the level of automation in claim processing. Automated approvals can lead to more efficiencies, but may result in excess payments from overcharges and even fraudulent claims.

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Connected Customer Experience or CRM Service Cloud?

Author Eric Marlan on Dec-28-2016

Manufacturing companies are increasingly considering customer experience as a sustainable differentiator and redesigning their business to be more customer-centric. Manufacturers face a different set of challenges in executing their customer experience strategies as compared to service companies with frequent but short interactions. The durable products last for years and the customer service the companies deliver during the own cycle is more critical to build customer loyalty and maximize customer lifetime value.

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What does Connected Customer Experience mean?

Author Eric Marlan on Dec-20-2016

Connected Customer Experience means:

  • Knowing who your customers are, understanding how customers use your products, and being there when customers need help
  • Making it easier to do business with you, implementing customer-centric processes, and eliminating frictions and gaps in the customer interactions
  • Improving customer satisfaction, retaining more of your customers for long term and maximizing the customer lifetime value of the loyal customer base
  • Supporting customers across all channels, devices, and screens, bridging the silos of knowledge, applications, and systems, and connecting all service interactions throughout the customer lifecycle

We look at five ways Connected Customer Experience enables you to build a sustainable competitive advantage and maximize customer lifetime value.

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The impact of Service Technician on Warranty costs.

Author Eric Marlan on Dec-7-2016

A Service Technician can affect your Warranty costs more than you think. The decisions and actions by a Service Technician (Tech) have a very significant impact the cost of warranty repairs. To reduce warranty costs, warranty and Service departments need to pay more attention to enabling the Tech to make right decisions, capture accurate information, and perform the repairs efficiently.

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5 Key factors to enhance OEM and Supplier collaboration on Warranty

Author Eric Marlan on Oct-20-2016

Product OEMs and Parts suppliers agree that more collaboration is needed to reduce warranty costs and improve quality. These five key factors can help to enhance communication and collaboration between OEMs and their suppliers:

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